Book Title: Language and Culture in Context: A Primer on Intercultural Communication [with Tutorial]

Book Description

How intercultural communication is viewed as a discipline varies considerably from country to country. In many cases, intercultural communication is associated with professional areas such as business, education, healthcare, or hospitality services. In the US, intercultural communication is often taught within programs of communication studies. In Europe and Australia, it is commonly seen as a field within applied linguistics. Language and Culture in Context strives to incorporate findings and perspectives from all these approaches, but considers language, broadly conceived, as central to intercultural communication.