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Acknowledgments
Holly Jackson
Version History
Accessibility Statement
1.1 Why is Apple Successful?
Adapted by Stephen Skripak
1.2 Getting Down to Business
1.3 Functional Areas of Business
1.4 External Forces that Influence Business Activities and PESTEL Analysis
1.5 Cases and Problems
Lawrence J. Gitman, et al
1. Glossary
manika avasthi
2.1 What is Economics?
2.2 Perfect Competition and Supply and Demand
2.3 Monopolistic Competition, Oligopoly, and Monopoly
2.4 Measuring the Health of the Economy
2.5 Government’s Role in Managing the Economy
2.6 Cases and Problems
[Author removed at request of original publisher], Published by University of Minnesota
3.1 “Mommy, Why Do You Have to Go to Jail?”
3.2 Misgoverning Corporations: An Overview
3.3 The Individual Approach to Ethics
3.4 Identifying Ethical Issues
3.5 The Organizational Approach to Ethics
3.6 Corporate Social Responsibility
3.7 Environmentalism
3.8 Stages of Corporate Responsibility
3.9 Cases and Problems
[Author removed at request of original publisher], Published by University of Minnesota and Lawrence J. Gitman, et al
4.1 The Globalization of Business
Adapted by Stephen Skripak with Ron Poff
4.2 Opportunities in International Business
4.3 The Global Business Environment
4.4 The Economic Environment
4.5 Trade Controls
4.6 Financial Support for Emerging Economies: The IMF and the World Bank
4.7 Cases and Problems
5.1 The Ice Cream Men
5.2 Factors to Consider and Sole Proprietorship
5.3 Partnership
5.4 Corporation
5.5 Other Types of Business Ownership
5.6 Mergers and Acquisitions
5.7 Cases and Problems
6.1 Build a Better Baby and They Will Come
6.2 What Is an Entrepreneur?
6.3 The Importance of Small Business to the U.S. Economy
6.4 What Industries Are Small Businesses In?
6.5 Advantages and Disadvantages of Business Ownership
6.6 Starting a Business
6.7 The Business Plan
6.8 How to Succeed in Managing a Business
6.9 Cases and Problems
7.1 What is Leadership?
David Pickersgill and Holly Jackson, PhD
7.2 What is a Worthy Goal?
7.3 What do Leaders Do?
7.4 Common Styles of Leadership
7.5 Transformative Leadership
David Pickersgill; Holly Jackson; and Christopher S. Reina, PhD
7.6 What is Successful Management?
7.7 What Do Managers Do?
7.8 Planning
Adapted by Stephen Skripak with Ron Poff; David Pickersgill; and Holly Jackson, PhD
7.9 Controlling
7.10 Decision Making Skills
7.11 Cases and Problems
8.1 Levels of Management: How Managers are Organized
8.2 Organizational Structure: How Companies Get the Job Done
8.3 The Organization Chart
8.4 Delegating Authority
8.5 Cases and Problems
9.1 Intrinsic and Extrinsic Motivation
9.2 Maslow’s Hierarchy of Needs
9.3 Two Factor Theory
9.4 Expectancy Theory
9.5 Equity Theory
9.6 Cases and Problems
10.1 The Grounds of a Great Work Environment
10.2 Human Resource Management
10.3 Human Resource Development
10.4 Diversity in the Workplace
10.5 What Makes a Great Place to Work?
10.6 Performance Management
10.7 Cases and Problems
11.1 Diversity and Inclusion in the Workforce
11.2 Accommodating Different Abilities and Faiths
11.3 Sexual Identification and Orientation
11.4 Income Inequalities
11.5 Animal Rights and the Implications for Business
11.6 Cases and Problems
12.1 Labor Unions
12.2 Collective Bargaining
12.3 Union and Management Tactics
12.4 Why Managers Often Resist Unionization Efforts
12.5 The Future of Unions
12.6 Cases and Problems
13.1 The Team and the Organization
13.2 Why Teamwork Works
13.3 The Team and Its Members
13.4 The Business of Communication
13.5 Communication Channels
13.6 Forms of Communication
13.7 Cases and Problems
14.1 A Robot with Attitude
14.2 What Is Marketing?
14.3 The Marketing Mix
14.4 Pricing a Product
14.5 Placing a Product
14.6 Promoting a Product
14.7 Interacting with Your Customers
14.8 The Product Life Cycle
14.9 The Marketing Environment
14.10 Careers in Marketing
14.11 Cases and Problems
15.1 Riding the Crest of Innovation
15.2 What Is a Product?
15.3 Where Do Product Ideas Come From?
15.4 Identifying Business Opportunities
15.5 Understand Your Industry
15.6 Forecasting Demand
15.7 Breakeven Analysis
15.8 Product Development
15.9 Protecting Your Idea
15.10 Cases and Problems
16.1 Operations Management in Manufacturing
16.2 Facility Layouts
16.3 Managing the Production Process in a Manufacturing Company
16.4 Graphical Tools: PERT and Gantt Charts
16.5 The Technology of Goods Production
16.6 Operations Management for Service Providers
16.7 Producing for Quality
16.8 Cases and Problems
17.1 Future Glory
17.2 Accounting: More than Numbers
17.3 The Accounting Profession
17.4 Basic Accounting Procedures
17.5 The Balance Sheet
17.6 The Income Statement
17.7 The Statement of Cash Flows
17.8 Analyzing Financial Statements
17.9 Trends in Accounting
17.10 Cases and Problems
18.1 Where Does Your Money Go?
18.2 Financial Planning
18.3 Time Is Money
18.4 The Financial Planning Process
18.5 A House Is Not a Piggy Bank: A Few Lessons from the Subprime Crisis
18.6 Cases and Problems
19.1 Data versus Information
19.2 Managing Data
19.3 Types of Information Systems
19.4 Computer Networks and Cloud Computing
19.5 Data Communications Networks
19.6 Security Issues in Electronic Communication
19.7 Careers in Information Management
19.8 Cases and Problems
20.1 Law and the Legal System
20.2 Criminal versus Civil Law
20.3 Negligence Torts
20.4 Product Liability
20.5 Some Principles of Public Law
20.6 Cases and Problems
21.1 Resume
Bryan Rose
21.2 Email Etiquette
21.3 Making Conversation
21.4 Elevator Pitch & Career Fair (In-Person & Virtual) Prep
21.5 LinkedIn & Handshake
21.6 Interviewing 101
22.1 An Introduction to Mentorship
Nicholas Williams and Caitin Burns
22.2 Preparing for Mentorship: Contexts and Spaces
22.3 Understanding Communication Styles in Mentoring Relationships
22.4 Asking the Right Questions
22.5 Showing Up with Authenticity
22.6 The Value of Showing Appreciation and Gratitude
22.7 Closing Out Your Mentorship
Additional Training Resources: Mentoring
Image Credits
Glossary
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Foundations of Business, 2nd Edition [2025] Copyright © 2025 by Holly Jackson, PhD is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.